PAR names Swapcard official event app partner for 2026 RevUP Summit

Professionals for Association Revenue has picked Swapcard as the official event app partner for its 2026 RevUP Summit, set for Nov. 3-5 at MGM National Harbor in Maryland. The deal is designed to deepen attendee networking, improve exhibitor interactions and give PAR better insight into how members engage at the event.

Why it matters: - PAR is using technology to make the RevUP Summit more connected, measurable and useful for attendees, exhibitors and sponsors. - The partnership is meant to turn in-person interactions at the summit into longer-term collaboration and business opportunities.

What happened: - Professionals for Association Revenue named Swapcard the official event app partner for the 2026 RevUP Summit. - The summit takes place Nov. 3-5 at MGM National Harbor in Maryland. - The partnership expands on Swapcard's role as a PAR Pathway PARtner. - PAR said the app will help support connections inside the RevUP community and give the PAR team better insight into engagement.

The details: - Swapcard will power attendee networking, event communication, scheduling, exhibitor engagement and onsite interaction during the summit. - The app is intended to help attendees navigate the event, find relevant opportunities and connect with peers and industry partners. - Elite Pass holders will get concierge access through the app for personalized support during the event. - PAR also plans QR-code activations that will invite attendees to participate, share feedback and engage throughout the event. - PAR's stated goals for RevUP include higher participation in sessions, networking and exhibitor interactions. - PAR also wants attendees to make more relevant connections, exhibitors and sponsors to start more meaningful conversations, and the organization to identify which topics and experiences matter most for future programming. - Jen Smith, executive director of PAR, said the app will help the association understand engagement and extend the value of connections made at RevUP beyond the event.

Between the lines: - The partnership shows PAR is treating event technology as a strategy tool, not just a convenience feature. - PAR is looking for data on what works so future events can be shaped around actual attendee behavior. - Swapcard is positioning itself as more than a vendor by tying the app experience to measurable value for sponsors and exhibitors. - Carlos Araujo, Swapcard's VP of marketing, said the company shares PAR's focus on turning onsite connections into lasting collaboration and measurable value.

What's next: - PAR and Swapcard will use what they learn at RevUP to improve the experience over time. - The early focus is on delivering the 2026 summit well and identifying where the platform adds the most value for the PAR community. - Those insights will help determine how the partnership grows beyond this event. - More information is available on PAR's RevUP Summit page and PAR membership information.

The bottom line: - PAR wants RevUP to be a more connected, data-informed event, and Swapcard is now the digital layer supporting that goal.